Understanding Brazil’s Consumer Protection Laws
When you start to consider the benefits of doing business in Brazil, it is important to understand the strict consumer protection laws that will govern any goods or services you provide in the country, as well as any marketing or advertising you do to promote your business. Brazil’s laws are more restrictive than those in some other foreign countries, so you will want to prepare yourself before your business opens its doors.
Labeling
Labeling requirements are enforced for all packaged products, especially consumables. Weights and ingredients must be clearly labeled, and you must disclose any health hazards associated with your product. Failure to do so will put you in violation of the law, and can open you up to legal liability.
Replacement Parts and Repairs
If you manufacture any type of machine or device that may require replacement parts, you must make those parts available for a specific period of time—even if you no longer manufacture the product itself. Your company will also be required to pay for repairs associated with damage done by your products, which is an expense that should be written into your business plan.
False Advertising
Marketing and ad executives tend to take certain liberties when advertising goods or products. In Brazil, consumers have the right to demand everything you promise in your advertising, or receive a full refund, which is why your advertisements must be as accurate as possible. It is against the law to misrepresent a product’s features and benefits.
Before you begin to do business in Brazil, be sure that you have a plan in place for complying with all of the intricate consumer protection laws. This can save you money and stress, allowing your company to thrive in this wonderful country.