Understanding Local Business Practices
When you consider opening a business in Brazil, it is important to make sure that you understand the local business customs of this country. While some practices are very similar to those in the US, understanding the differences will help you forge strong working relationships, ensuring the success of your new business location. Here are a few things to consider.
In Brazil, there is no such thing as a quick lunch. Meals are considered a small celebration in the middle of the day, and it is not uncommon for lunch to run more than an hour long. You will not want to expect that your employees will be content eating lunch at their desks.
While politics are often the topic of conversation on breaks in US workplaces, discussing controversial matters such as political corruption in Brazil may not be socially acceptable. As an outsider, your remarks may be perceived as hostile.
It is expected that coffee and snacks, or other drinks and beverages, are offered before and during business meetings, so remember to include some refreshments for any meeting. If you are invited to a meeting, it is expected that you will accept refreshments when offered to you. While it is considered acceptable and polite to refuse an offer in America, it is considered bad manners in Brazil.
As you consider opening a business in Brazil, you will want to make sure that you understand how local business customs differ from those in the US. This can make all the difference as you begin to build relationships in the Brazilian business community.